![]() The audiobook sales, among plenty of other retail businesses, dropped during the early months in the pandemic since many consumers were not commuting every day and therefore not listening. In recent times, COVID-19 has greatly affected sales in the publishing industry beginning with the US shutdown in March 2020. Footnote 8 Digital audiobooks can be downloaded to your smartphone in minutes and are convenient on-the-go, especially during one’s daily commute. Footnote 7 Consequently, the audiobook format has increased in popularity but is still not seen as the same value as print books due to the popularity and revenue success.Īudiobooks, podcasts and other forms of listening-based entertainment have been found to be more popular, especially during the coronavirus pandemic, as smartphone technology becomes more innovative. Footnote 6 Although audiobook sales continue to rise, they do not yet bring in the same revenue of print books all forms of print books bring in over three-fourths of US trade sales every year. ![]() Footnote 4 In 2010, digital and physical audiobooks shared 1.96% of total trade revenue Footnote 5 whereas in 2020, digital audiobooks alone contributed 8.3% of total trade revenue in the book industry. Footnote 3 People, in general, are hesitant to change any habit, especially their reading style, which is why target marketing is vital to a book’s success the marketers find unique ways to attract consumers and convince them to listen to the audiobook rather than read the print version. In fact, it was believed for audiobooks to be successful, they have to not only create as much revenue as the print book but have to surpass the entertainment value of the print book in order to be valued. Footnote 2īecause some consumers fully believe these misguided ideas, audio publishers face extra obstacles when marketing their titles. Some feel they don’t retain as much information when they listen than when they read others feel that listening is more pleasurable, especially if it is a common practice. Footnote 1 Yet, there’s a misconception that the hardcover is not only superior but that audiobooks are cheating the print book. ![]() Since print books were much easier and less expensive to create at the time audiobooks were recorded for the phonograph in the late 1800s, the audiobook industry was not as successful as the print books due to availability and convenience. Audiobooks have taken several forms over the years, most notably from a physical product purchased at a store to a digital downloadable code on your smartphone, but have never been as favored as the hardcover format.
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